“Bugs is who we want to be. Daffy is who we are.” – Chuck Jones
As a brand or business we are so busy telling people “what” we do, and trying to define our “why”, that we often neglect to first answer the “who?” question – the crucial first tenet of any relationship.
If you really want someone to know you, open up and share. Start with: WHO ARE YOU? Where do you come from? What are your beliefs, your values, your purpose? What do you stand for?